Subaru | W-Wah-X

What happens when you replace a Subaru Impreza WRX accelerator pedal with a legendary “Wah” guitar effects pedal, then invite guitarist Harts to play fast and loud?

We worked with Subaru Australia and collaborated with homegrown musician, Harts, to launch the new WRX via Sydney creative agency, Disciple. 

Aptly named W-Wah-X, the campaign sees the WRX's accelerator pedal replaced with an iconic Wah guitar effects pedal; the result being a live music performance, with the WRX being both driven and used as an instrument simultaneously.

The Wah pedal has created some of the most distinctive riffs, solos and 'wacka wacka' moments over the past 40 years and this campaign helped broaden the appeal of the WRX by taking it to a new audience, while still keeping the iconic attitude, Subaru purists love