BLUiE | A 360 live-streaming robot

Collaborating with The Star, NSW Rugby League, T.S.E and Bashful, we created BLUiE, the NSW Blues team ‘robo-mascot’, aka the 18th man.

With the ability to conduct interviews and live-stream 360 degree footage direct to their Facebook page, BLUiE has given fans unprecedented access to the NSW Blues team during their training camps, on the team bus and before the games. 

We also think that BLUiE is a bit of a good luck charm and look forward to seeing him help the team in the future.

Go the Blues!