KIA | Meet the Kia Halo

Kia Halo is an immersive representation of the Kia brand ethos, ‘Movement that Inspires’.

In collaboration with Studio Messa and Simple Motion, we created a curvaceous, 360-degree, bespoke structure, sitting at 17m wide and 8m in height, which featured multiple global and Australian first experiential innovations.

The brief was approached with real blue sky thinking to create a truely unique experience at the Australia Open for Kia, which elegantly bridged the gap between design, innovation and experience.

Knowing that movement inspires, our activation had movement at its core. We leveraged 250 steel rods, 4kms of cabling and a harmonious soundscape to elevate a 2 tonne car and bring a truely inspiring activation to life.