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ASOS #TwoUp 

To celebrate ANZAC Day with ASOS’ 20-somethings, we created a digital version of Two Up. 

All users had to do was Tweet the @ASOS_AU account with #TwoUp and either heads or tails to receive an auto generated response (and the chance to win some amazing ASOS prizes) via our custom Twitter Bot.

Results:
18.3 million users reached
9,300 total entries
11,200 total mentions
#TwoUp and #ASOS trended in Australia

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Responses featured recognizable gifs with an ASOS touch, perfect for the Twitter feed.