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ASOS #TwoUp 

To celebrate ANZAC Day with ASOS’ 20-somethings, we created a digital version of Two Up. 

All users had to do was Tweet the @ASOS_AU account with #TwoUp and either heads or tails to receive an auto generated response (and the chance to win some amazing ASOS prizes) via our custom Twitter Bot.

18.3 million users reached
9,300 total entries
11,200 total mentions
#TwoUp and #ASOS trended in Australia


Responses featured recognizable gifs with an ASOS touch, perfect for the Twitter feed.